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How to craft a Motivating Invitation

What motivates you to attend an event is likely different than what motivates the next person

A Motivating Invitation Activity
Looking for greater participation from your employees?
All too often, the person or committee in charge of promoting an event has a tendency to send out an invitation with the information that would appeal to them. Then they wonder why the same people show up time after time, while others don’t.
If you want attendance by all of the styles, it is important to distribute marketing that appeals to all of the personality styles!
A Motivating Invitation Activity

Real life example of appealing to the different motivations of each style

An organization was holding a Health Fair for its employees. Two weeks before the event, they had to do something quick to motivate 30% more of the staff members to attend or they would lose their federal funding. Thankfully, the wellness committee members had just attended a Personality Lingo workshop and were able to apply what they had learned to designing four new appeals to encourage employees to sign up for the event.

Connector Personality Style

Emotional appeal

Please help us! With your help we can receive the matching funding and be able to provide valuable information that can improve the health and lives of many.
Think of the frustrations and trials people go through when they struggle with health issues. At the health fair, you’ll receive one-on-one personal counseling. They will take the time to listen, understand and offer counseling to enhance your health and well- being.
Planner Personality Style

Responsibility appeal

As a member of this organization, please do your part to support the health of this company. The fair will be in the Rotunda from 8AM-3PM.

You’ll go step-by-step through a series of health assessments. No need to change into workout wear, come in your work apparel. You can schedule your appointment for your designated break or lunch and can still accomplish everything on your agenda for the day.

Information gathering appeal

How much do you know about your current health status? Investigate your numbers for yourself. Gain access to a variety of experts in the health field and ask them privately any question you want.
Computer programs will be available for assessing nutrient value of the food you consume (what exactly is in that Twinkie you had for lunch?), calculating your metabolic rate, and impedance body fat measurement. If you already know all of this, don’t come. Only you know the information you’ll be missing if you don’t attend.
Mover Personality Style

Fun appeal

Join the fun of this action-packed event! How high is your blood pressure? What is your body fat? Take a break from work and participate in a variety of activities to find out your health score

Free refreshments, physical activity, contests (how many sit ups can you do in one minute – can you break Kevin’s record?) Moving from station to station, you can choose to partake in one or all of them! So, strap on your sport shoes, get the health news, make that call to register today because if you snooze, you lose!
Within hours of appealing to the motivations and values of the employees the wellness committee received so many registrations, they had to open more phone lines. Within 2 days of this registration campaign, they had an 80% enrollment. The health fair was a hit and they received their matching funding.

In this "Motivating Invitation" activity by Personality Lingo, participants are asked to form LEAST dominant style groups and design an invitation that would motivate that style to attend a company event.

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You have permission to distribute the included handout in its unaltered form with copyright intact.

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Fundamentals Learning Pathway

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Three Training Solutions To Support the Learning Journey
Mini Training Kit (Introduce the Fundamentals) Lead an introductory experience that builds awareness of personality styles in a clear, relatable way.
Integration Modules (Extend the Learning) Follow-up material that helps learners apply personality insights beyond the initial training.
Pro Training Kit (Facilitate Deeper Learning) Comprehensive facilitated training for skill building and sustained behavior change.
Each solution can stand alone or be combined as part of the full Personality Fundamentals Learning Pathway, so you can choose the approach that best fits your goals and group.

Click here to explore the Personality Fundamentals Learning Pathway and help your team create conditions that support effective performance.

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Compassionate Communication

Nonviolent Communication (NVC), also called Compassionate Communication, is a process developed by Marshall Rosenberg in the 1960s. Rosenburg discovered an insightful way of working through the conflict that arises when two individuals have contrasting strategies for having their own needs and values met. His process involves identifying one’s own needs, the needs of others, and the feelings that surround these needs.

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